Yann Arthus-Bertrand is a photographer but for me is a brilliant concept and multimedia artist. Maybe some of you had a honor to see his photo exhibition called “The Earth From Above“. Someone maybe already know the website “6 billion others” or some watched the movie “Home“. All those projects have the same idea – The precious life on Earth and how we loosing it. From one side it shows us how beautiful the life is, and from other – humanity which destroy this beauty. But it’s too late to be pessimistic and this in only one of my points. I find projects really different of each others, even they are united in same idea. They are living in the different media, but still united for one idea and around one author. He (the author) express his idea crossing beyond the borders of photography as making movie, and interactive project like “6 billion others”.

The movie is free of copyrights and can be watched or downloaded from everyone for free. It’s a revolutionary for the movie industry. I don’t want to tell that this is the first movies without rights, but to tell that this gives even more power to the Idea. This spread the idea more successfully. Тhe movie by itself is a masterpiece, a jewel in the crown of the Earth, the crown that human kind want to appropriate. Sad but true.

The “6 billion others” is online project, filming and interviewing millions of people around the Globe and spreading their statements about the life. Millions of interesting stories about the life are there. We can take a look at the eyes of almost everyone in the world and see something honest, something that we miss in our life today. The truth for the life. One Idea – cross media realization.

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Referências:
- Yann Arthus-Bertrand
- 6 Billion Others
- The Earth From Above
- Home (the movie)

Other perspective of the movie is a documentation of an art project. It shows us the stages of the process of research, tests and creation of a project. Sometimes the project involves non standard methods of investigation for the final result like photography mixed with biotechnological installations.
The movie really clear shows us how today’s art projects are not only pure art but they could collaborate experts from the scientific world to achieve its goals.

One of the perspectives of the movie shows us how todays culture is becoming in a big monster and how one projects can be misunderstand from the part of the society because of a single incident. Incident which is connected with the private life of one of the project developers. How one brilliant project can be destroyed from the same society for whom the project was developed to help. The same government, military and industry which are chosen by the people, by us, often do not do nothing good to the society. (5:48 minute of the film)

Something about the media
How one brilliant project can be leaded in a very different direction of its major one – to alert the society for a very big problem. How the media like TV or internet are involved in the project giving it opportunity in one moment and in the second taking its chances of be successful project. It comes to show us what is the power of the media and how harmful can be if we make a wrong conclusions. (26:50 minute)

And finally the movie by itself is a media which was spread though the world by other media — the Internet, to proof the first statement of the artist involved in that art project and to spread the truth out. Today Internet is the most powerful media which combine in herself all of the medias before in one big family. Depends on us how we create it and how we use it.

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Referências:
Strange Culture (2007)
Tilda Swinton, Peter Coyote, Thomas Jay Ryan, Josh Kornbluth e Steve Kurtz. Música: The Residents